"Anyone can be complicated. Simplicity, that's hard”
I began my career as an interactive and direct marketing creative to a number of widely recognized brands, including: Verizon, Deloitte Consulting, SAP, EMC Corporation, BBC, Discovery Channel, Lexus, IBM, Scottish Courage Brands, LG Mobile, and others.
Why is this important? I strongly believe that my roots in serving businesses outside the healthcare industry provide my clients within the industry a tremendous value add
— range of ideas, broad experience, and continuous flow of fresh thinking from outside the industry.
I believe that successful marketing is about creating the perfect balance between the marketing strategy, creative execution, and the perfect medium to convey brand communications.